Job Description

DIGITAL MARKETING MANAGER

Lead the Digital Frontier at a World-Class, Award-Winning Innovator

At GyroGear, we’re shaping the future of medtech. As an award-winning company , our solutions, like the GyroGlove, have earned global recognition for their innovation and impact. We are a company of high caliber—our work is trusted by medical professionals, embraced by patients, and celebrated by industry leaders.

We’re seeking a Digital Marketing Manager to elevate our brand and tell our story to the world. If you thrive on meaningful challenges, are passionate about creative campaigns, and want to work for a company that’s redefining lives, we’d love for you to join us.

For more information about GyroGear and the GyroGlove please visit .

• BBC One Show Intro (Apr 2018) -
• User evaluation with patient (Mar 2019) -
• Reuters AI Summit cover (Jun 2019) -

RESPONSIBILITIES:

We are looking for a Digital Marketing Manager whose responsibilities include, but are not limited to:

Digital Strategy Development and Execution

• Develop and implement a cohesive digital communications strategy aligned with GyroGear’s mission, vision, and growth goals.
• Create and manage digital campaigns to enhance brand awareness, drive engagement, and support online sales initiatives.
• Collaborate closely with the Online Sales Manager to align communications and marketing strategies with e-commerce goals.
• Manage the digital marketing budget, ensuring ROI-driven initiatives.

Public Relations and Media Outreach

• Write and distribute impactful press releases to highlight milestones, partnerships, and new developments.
• Build and maintain relationships with media outlets, journalists, and influencers to amplify GyroGear’s story.
• Act as the primary point of contact for media inquiries, ensuring professional and timely responses.
• Stay ahead of media trends to position GyroGear effectively within the healthcare and technology sectors.

Content Creation and Collaboration

• Work hand in hand with the design team to develop engaging content for GyroGear’s website, blog, newsletters, and social media platforms.
• Coordinate with the Online Sales Manager to produce marketing materials that drive conversions and align with sales strategies.
• Ensure consistent branding and messaging across all content and platforms, maintaining alignment with GyroGear’s identity.

Social Media and Online Presence

• Manage GyroGear’s social media platforms (LinkedIn, Twitter, Instagram, Facebook, etc.), ensuring timely, impactful, and sales-aligned posts.
• Monitor and analyze social media performance, leveraging data-driven insights to refine strategies.
• Engage with online communities to build relationships and foster advocacy.

Analytics and Reporting

• Track and report on key performance metrics (KPIs) for digital and PR campaigns, including media reach, conversions, and engagement rates.
• Use analytics tools (e.g., Google Analytics, HubSpot, Hootsuite) to evaluate the effectiveness of campaigns and optimize strategies.

Stakeholder and Team Collaboration

• Partner with the Online Sales Manager to create synergy between digital communications and e-commerce efforts.
• Liaise with external partners, including PR agencies and content creators, for flawless campaign execution.
• Mentor and train team members on digital communications and PR best practices and trends.

Innovation and Trends

• Stay informed on industry trends, new platforms, and emerging technologies to keep GyroGear’s digital strategy innovative.
• Experiment with creative approaches to reach untapped audiences and maximize impact.

QUALIFICATIONS:

Education and Experience

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or a related field (Master’s preferred).
• 5+ years of experience in digital communications, PR, and e-commerce marketing, preferably in the healthcare, technology, or startup sectors.
• Proven success in managing digital campaigns and growing media and online presence.

Skills and Competencies

• Exceptional written and verbal communication skills with a flair for storytelling and audience engagement.
• Expertise in press release creation, media relations, and public speaking.
• Strong experience in collaborating with sales teams to align communication strategies with revenue goals.
• Proficiency in CMS, social media platforms, analytics tools, and marketing software.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Personality and Attributes

• A creative thinker with a data-driven approach to problem-solving.
• A collaborative team player who thrives in a dynamic and innovative environment.
• Passionate about making a meaningful impact through technology, storytelling, and public relations.

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