Job Description

Position Summary  

You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Your primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital.

The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have extensive knowledge of HubSpot and have experience with updating web sites, adding pages/blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.

You will be asked to perform the following on a daily basis: 

• Work closely with account management and content teams on digital strategy 
• Report and analyze all client digital activities and make recommendations for improvement 
• Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available 

This position works in our Hartland, WI office.

Responsibilities  

• Maintain client web sites in HubSpot including landing pages, blog posts, loading new content and coordinating new site development projects with external partners
• Analyze web traffic and reporting via HubSpot and Google Analytics
• SEO keyword/phrase research, review and recommendations including competitive analysis
• On-going review, analysis and reporting of SEO activities and SERPs
• Evaluate and recommend web engagement strategies and tactics
• Maintain, optimize and update client social media profiles
• Manage and execute client social media activities including building and executing posts, reporting and analysis, copywriting and asset creation as needed 
• Manage and execute client email blasts including list management, A/B testing, reporting and analysis, copywriting and asset creation as needed 
• Research, coordinate and execute SEM and paid social opportunities
• Attend events such as HubSpot’s Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst others
• Attend various packaging trade shows as needed
• Participate in client calls and meetings as needed

Requirements  

• 5 years digital marketing experience in a B2B environment
• Extensive knowledge of HubSpot is required  
• Excellent communication skills 
• Ability to handle multiple projects with attention to detail 
• Willingness to learn and take pride in your work 
• Excellent organizational skills with strong degree of self-direction and motivation 
• Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problems 
• Experience with digital tools such as Google Analytics, SEM Rush or MOZ 
• Bachelor's degree in marketing, Communications or similar 
• Packaging or processing industry marketing experience is a BONUS 

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