Job Description

Position Title: Marketing Associate

Location: Winston-Salem, NC

Employment Type: Full-Time

Position Overview

We are seeking a highly motivated and results-oriented Marketing Associate to join our team. The ideal candidate will assist in executing marketing strategies, campaigns, and initiatives that drive awareness, client engagement, and revenue growth. This role is an excellent opportunity for a creative and analytical professional eager to make an impact in a fast-paced environment. We are hoping to find someone who is interested in potential leadership opportunities as we grow.

About Scholar Financial Advising

Scholar Financial Advising is a Winston-Salem, North Carolina based fee-only investment advisory firm focused on fiduciary financial planning services. Our customized plans are created on a flat fee, hourly basis, or a monthly retainer through our family office CFO signature program.

Our mission is to Educate, Empower, and Encourage clients on the importance of financial health by giving them the skills and practical knowledge necessary to make positive financial decisions.

Our firm is rapidly growing, and our team is dedicated to success. The goal is to find the right person who can leverage their experience to make an immediate impact on the clients and prospects we work with daily, as well as on our team. We are driven to provide excellence in experiences across all stages and interactions. From the very first impression to supporting long-term client relationships, every touchpoint is important to our success.

Key Responsibilities

Digital Marketing Support:

• Assist in planning and executing digital marketing campaigns, including paid advertising and social media campaigns.
• Track, measure, and report on key campaign metrics using Google Analytics, providing data-driven recommendations for optimization.
• Manage and optimize Google Ads campaigns, including keyword research, ad creation, and performance analysis.
• Analyze data insights to improve marketing strategies and enhance audience engagement.

Content Creation and Coordination:

• Assist in developing marketing materials, including social media content, email newsletters, ads, and website content.
• Utilize Descript (or similar video editing platforms) to edit, caption, and repurpose video content for social media and website use.
• Coordinate logistics, prepare materials, and ensure successful execution of sequential email campaigns as needed.
• Collaborate with team members to ensure industry compliance and company standards are met with messaging consistency.

Market Research:

• Conduct research to identify innovative strategies and potential partnerships.
• Provide insights to inform campaign planning and business strategy.

Administrative Support:

• Maintain marketing calendars and project tracking.
• Coordinate with internal teams and external contacts to ensure timely delivery of projects.

Qualifications

• 1-3 years of experience in a marketing or related role (including internships)
• Proficiency in Google Analytics with the ability to track, measure, and report on key campaign metrics.
• Hands-on experience with Google Ads, including keyword research, ad creation, and performance optimization.
• Demonstrated success in planning, executing, and analyzing digital marketing campaigns across multiple channels.
• Working knowledge of Descript (or a similar video editing platform) to edit, caption, and repurpose video content.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Key Competencies

• Professionalism with strong interpersonal, written, and communication skills.
• Strong analytical and problem-solving skills, with the ability to interpret data insights and optimize marketing strategies accordingly.
• Creativity and innovation
• Attention to detail and efficiency
• Strong organizational and time management skills
• Team player with a collaborative mindset

Compensation and Benefits

• Salary commensurate with experience, expected range of $50,000-$65,000
• Paid Time Off (PTO) to support work-life balance
• Paid holidays according to the firm’s holiday calendar
• Retirement match: 6% to a 401(k) plan
• Healthcare stipend

Interviewing Process

We intend to interview top candidates in early March with a plan for the position to start in April/May. There are five stages to our hiring process:

1. Application review
2. Invited to complete our Situational Assessment
3. Zoom interviews (x2)
4. Technical proficiency project
5. Offer extended

Please submit:

• Cover letter addressing your experience and how you would add value to our team
• Resume
• List of 3 references related to previous positions in a related field or role

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