Job Description

Position Summary:

This is a hands-on marketing position that is responsible for development and implementation of marketing and communications strategies for assigned brand(s) that are aligned with PSG’s objectives and goals. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, and supporting other business objectives as assigned.

The Marketing Manager will be responsible for key brands/products and communication strategies within select vertical markets to ensure alignment with our commercial strategies and brand standards. This position will assist with Voice of Customer (VOC), marketing analytics and market intelligence.

Essential Duties and Responsibilities :

• Design, implement, and execute internal and external marketing communications plan for individual brands, which includes campaigns, advertising, public relations, events, sponsorships, tradeshows, OEMs, technical specifications, marketing materials/collateral, compelling content, etc.
• Develop plan and tactics for brands, product launches, lead generation and lead nurturing as well as follow up reporting
• Formulate, implement, measure, and adjust marketing campaigns and other tactics to achieve desired business results
• Manage online presence for assigned brand, and collaborate with others within the Dover Digital ecosystem and outside partners to execute the online strategy, including websites and social posts
• Work closely with Digital, Product Management, agency personnel and others to develop, distribute, and manage content through the Content Management System (CMS)
• Manage all trademarks, copyrights and other proprietary marketing materials associated with assigned brands and their product lines
• Coordinate with PSG Product Managers on all new product development and sustaining initiatives and their priority, and achieve required deliverables on the required schedule.
• Directs and creates marketing assets that are aligned with our brand standards, Global sales strategies and Business development strategies
• Works with Multi-Disciplines – Marketing, Product Management, Sales, Engineering, Business Development, Legal, Compliance - to Develop Go-To-Market Strategy, including some international locations
• Collaborates with and directs the work of external marketing agencies and partners
• Executes External & Internal communications
• Manages Marketing Budget, Content Calendar, and demonstrates the ROI of marketing programs
• Domestic and international travel up to 20%
• All other duties assigned

Qualifications / Requirements:

Education: Bachelor Degree in Business, Marketing, Engineering or related field. MBA level or advanced degree preferred.

Experience:

• 5+ years’ experience in marketing, product marketing and/or related fields
• Experience in B2B Industrial Sales & Marketing, with specific experience in developing, implementing, and managing the marketing communications strategy and associated tactics
• Must be willing to travel and work within a global environment
• Fluid Management, Pump Knowledge, Fluid Handling experience desired

Desired Characteristics:

• Advanced Microsoft Office Skills (Word, Excel, PowerPoint)
• Working knowledge of marketing automation tools, CMS Platforms, and other online tools (such as AEM, Marketo, Sitefinity, Hubspot, Google Analytics, etc…)
• Excellent communication skills – verbal and written, including copywriting skills
• Strong understanding of SEO (i.e. organic methods) and SEM (i.e. paid methods) including its relationship to content creation/management and desired results
• Channel management and marketing experience
• Working knowledge of Adobe Creative Suite (InDesign, Photo Shop, Illustrator) preferred
• Outstanding listening, and interpersonal skills at all levels of the organization
• Ability to multi-task and perform in a fast pace, dynamic environment
• Ability to stay current on new marketing methodologies and technologies
• Impeccable organization and efficiency skills; strong attention to detail
• Self-sufficient and self-motivated, works with little supervision.
• Strong team player, work ethic, passionate and a commitment to win
• Ability to influence in a matrixed environment and lead teams without solid line reporting
• Experience in managing an integrated B2B marketing and communications agency

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