Marketing Coordinator Job at Kelly Generator & Equipment, Owings, MD

RUZ3Mk9UeXFiWEovQ1NTc3diMmJQN0tkU2c9PQ==
  • Kelly Generator & Equipment
  • Owings, MD

Job Description

Job Description

Job Description

The Marketing Coordinator is responsible for supporting Kelly Generator's marketing efforts by developing, coordinating, and executing marketing campaigns across various channels, including social media and email while analyzing market trends, tracking campaign performance, and managing project details to achieve marketing goals.

Responsibilities:

  • Market research and analysis - Conduct market research to identify target audiences, analyze competitor landscape, and stay updated on industry trends to inform marketing strategies.

  • Campaign development and execution - Assist in planning, creating, and implementing marketing campaigns across various channels including social media, email marketing, website content, and paid advertising.

  • Content creation and management - Develop marketing materials and graphics for social media, print, newsletters, and website.

  • Social media presence – Administrator role for social media accounts: scheduling posts, engaging with followers, and monitoring online conversations.

  • Event planning and coordination - Organize networking events and trade shows. Assist with other event coordination as needed.

  • Data analysis and reporting - Track campaign performance using key metrics, analyze data to identify insights, and create reports to measure ROI.

  • Marketing Budget - Assist in tracking marketing expenses and allocating funds effectively.

  • Cross-functional collaboration - Work with different teams (ie. sales, service and rentals) to align marketing efforts with overall business objectives.

  • Email Marketing database - Maintain and update customer databases to ensure accurate information for targeted marketing initiatives.

Requirements/Skills:

  • Strong communication skills - Ability to clearly communicate marketing ideas and strategies to internal and external stakeholders.

  • Digital marketing proficiency - Understanding of digital marketing platforms like Google Analytics, social media advertising, email marketing tools, and content management systems.

  • Creative thinking - Ability to generate innovative marketing ideas and concepts

  • Analytical skills - Capability to analyze data, interpret trends, and draw meaningful conclusions

  • Time management skills - Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively

  • Proficiency in design tools - Basic knowledge of Adobe Creative Suite is a plus.

Education/Experience:

  • Bachelor's degree or proven experience in Marketing, Graphic Design, or communications or related field.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at a time.

Job Tags

Similar Jobs

Flourish Research

Registered Nurse - Clinical Research Job at Flourish Research

 ...Flourish Research is looking for motivated, talented, creative individuals who want to learn...  ...We are actively hiring for a Registered Nurse (RN) opportunity at the Flourish Research...  ...Investigators in executing Phase I, II, III, and IV clinical research trials in accordance with... 

United Health Services

Staff Nurse - Part-time, .6 Nights Job at United Health Services

 ...Job Description Staff Nurse - Part-time, .6 Nights, UHS Chenango Memorial Hospital Shift Night Hours Per Week 24 Salary...  ...22 primary care offices, in addition to home care services and senior living facilities. The United Health Services system employs more... 

super-color

Part-time / Full-time - Data Entry Clerk (No Experience) Job at super-color

 ...Summary We are currently seeking a Basic Data Entry Clerk for a work-from-home position with a requirement of 25 words per minute input. Our...  ...on the role. The requirements for this position include a computer with internet access, a quiet workspace free of distractions,... 

Schneider

CDL-A - Regional Van Truckload truck driver - Western 11 Job at Schneider

Regional Van Truckload truck driver - Western 11Average pay: $1,030-$1,260 weeklyHome time: Every three weeksExperience: All CDL holdersOverviewPredictable power lanes with a high volume of freight.Consistent freight allows for maximum drive time and less down time... 

HumCap, Inc.

Recruiter Intern to Hire Job at HumCap, Inc.

 ...Description Job Description HumCap is a Veteran owned and led Recruiting and Human Resources consulting firm in Plano, TX. HumCap exists...  ...techniques, including HumCaps applicant tracking system, online databases, social media, and networking, to identify potential...