Job Description

Exciting. Challenging. Rewarding.  These are the type of career opportunities Marketplace Events offers to our team members. If you thrive in an environment that encourages accountability, creativity, teamwork, relationship building, customer service and sales and marketing excellence, we encourage you to explore becoming a member of our passionate team. Marketplace Events is committed to its vision and values. As an employer, we support employees in finding a work/life balance and recognize the importance of a vibrant and dynamic work environment.

This is a 12-month contract remote position working from home based in Minneapolis. The Marketing Manager, U.S. will report to the VP, Marketing, U.S. and will be directly responsible for developing and executing US consumer marketing and attendance-building initiatives designed to increase attendance at 70+ US and CAN consumer shows held annually throughout the U.S. Marketing Manager will have portfolio of shows to manage and work alongside marketing managers in the US and Canada.

Job Responsibilities:

• Assists show managers in all aspects of securing and working with outside vendors including: media buyers, PR agencies, graphic designers, printers, advertising production, etc.
• Collaborates with media buyer and show manager to develop media buy for each show, ensuring best practices are followed.
• Purchases digital media, including SEM, OTT and programmatic, with knowledge of changing digital media landscape.
• Works with PR agency and show manager to develop PR plan for each show, ensuring best practices are followed.
• Organizes, leads and participates in (along with PR agency, media buyer and show manager) all media promotional discussions with local media, to develop attendance-driving promotions, features and media sponsors for each show.
• Makes recommendations (along with PR agency) for potential show features or celebrity/expert appearances.
• Uses show content provided from each show manager to develop copy, oversee creative and drive production of all show advertising maintaining a consistent look and feel across all shows.
• Oversees trafficking of all paid and promotional media with media buyer.
• Assists Show Manager in building opt-in e-database for each show both onsite and on show website and through media promotions.
• Works with Show Manager in development and implementation of online advance ticket sales including promotions with all media and strategic partners.
• Tracks advance sales vs. prior year and executes last minute initiatives, promotions, discount ticket offers when sales are behind.
• Creates methods by which marketing initiatives may be tracked and tested, whenever possible.
• Oversees consumer online surveys, tracks results and presents key data to show managers.
• Collaborates with marketing coordinator to compile detailed analysis of post-show reports annually to each show manager including top URL referrers to show website; web stat analysis; attendee zip code analysis; etc.
• Partners with show manager, show admin/ops and digital team on website & social initiatives and email manager on schedules, approvals and execution of annual plans.

Desired Skills + Responsibilities:

• A college/university degree in advertising, marketing, journalism or related field
• 5+ years proven experience within a marketing environment; preferably with an advertising agency or consumer-related products/services
• Excellent copywriting skills (writing samples will be required)
• Media buying experience preferred
• Exceptional customer service focus/skills
• Strong inter-personal and relationship building skills – internally and externally
• Great negotiation and analytical skills
• Proven proficiency in MS Office Suite including Word, Excel, Power Point
• Superior communication skills – both oral and written
• Excellent organizational skills
• Ability to travel occasionally, when necessary
• Ability to manage multiple tasks while maintaining attention to detail and accuracy
• Ability to evaluate, prioritize various tasks/projects to ensure their timely and accurate completion

Benefits:

• 12-month contract position
• Competitive wage
• A high-energy culture that rewards success
• Remote work environment

This position reports to the VP, Marketing, U.S.

To apply for this opportunity, please submit your cover letter and resume to [email protected] .

We thank all applicants for their interest. No phone calls or agencies, please.

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